OUR WORK

A glimpse at some of the brands and projects we’ve worked on.

WHat we’ve been up to…

  • A woman with dark hair and makeup standing outside a store with a large orange and red sign that says 'Iceland.' She is holding a shopping bag that reads 'Iceland' and 'I'm a paper bag.' She is wearing a burgundy dress, a black leather vest, patterned tights, and black boots, with her left hand on her hip.

    That's Why Nessa Goes to iceland...

    Iceland Foods
    Our founder had the pleasure of developing and producing a nostalgic social campaign inspired by Gavin & Stacey, created around the airing of the 2024 Christmas special to showcase Iceland & The Food Warehouse’s Christmas food range. Bringing “Knock-off Nessa” to Barry Island, the campaign recreated iconic moments from the show and blended humour, product and social-first storytelling to engage fans. The result? A reach of 5.2 million people - proving the power of culturally relevant, reactive content.

  • F1 ACADEMY x WELLA

    Wella
    We recently delivered a three-day content shoot at IMG Studios in London to showcase Wella’s partnership with the F1 Academy. Our team developed TikTok-first concepts that brought together the worlds of Formula 1 and Wella, naturally weaving the brand’s products into the storytelling in a way that felt fun, authentic and social-first. We then produced the content on set with 17 drivers across three days, capturing a range of moments that highlighted both personality and product. The result? Over 20 TikTok-ready videos designed to capture attention and drive engagement.

  • Six people participate in a game show in a supermarket aisle, standing behind three colorful podiums in pink, yellow, and blue, each with a big red buzzer and a basket underneath. The background features signs that say 'Mega Deals' and 'Half Price.'

    SIDEMEN SUPER SWEEP

    The Sidemen
    We had the opportunity to capture social-first content on set with the Sidemen during filming for the ‘Sidemen Super Sweep’. From behind-the-scenes moments to trend-led TikTok content, our focus was on creating fast, platform-native footage that could extend beyond YouTube and live natively on social. Working closely on set with the Sidemen team, we produced engaging, scroll-stopping content designed to tap into their audience and the wider cultural moment around the show.

  • Two women standing in front of a pink backdrop with clothing racks behind them, one woman in a pink top and gray jeans, the other in a white outfit holding a tablet, taking a photo of the first woman.

    PLT X Channon Mooney

    PrettyLittleThing
    Our founder previously worked at PrettyLittleThing, where she worked on the Channon Mooney x PLT TikTok Shop campaign — one of the brand’s early creator-led pushes into social commerce. The campaign partnered with creator Channon Mooney to produce trend-led, native TikTok content that showcased PLT pieces while driving traffic and sales directly through TikTok Shop. The activation blended creator influence with fashion-led storytelling, turning scroll-stopping TikTok content into seamless, shoppable moments for the PLT audience.

  • A group of women sitting in a conference room listening to a presentation.

    Wella Passionista Experience

    Wella

    We delivered a TikTok-focused workshop at the Wella Passionista Experience in Paris for Wella. The session focused on helping creators elevate their TikTok content, covering platform-first storytelling, editing techniques and practical content strategies through live demonstrations and one-to-one mentoring. It was an opportunity to work closely with a talented community of creators and share practical insights on how to create content that performs natively on TikTok while staying authentic to each creator’s voice.

  • Wella logo with a silhouette of a woman's face and flowing hair on a red background.

    Consumer-First Social Strategy

    Wella

    We continue to work with Wella global to bring more consumer-facing content into their social strategy, creating platform-native videos designed specifically for TikTok and Instagram. Our focus is on showcasing Wella’s products through relatable, engaging content that feels authentic to how audiences naturally consume beauty content online. In the year since working together, our content has generated 2 million+ views — demonstrating the impact of social-first storytelling when product, platform and audience are aligned.

A woman with blonde hair in a black blazer and pants sitting on a chair with a laptop on her lap, being recorded on a smartphone mounted on a tripod.

Meet Our Founder

Our founder, Kia Maddaford, brings over 6 years experience growing some of the UK’s most recognisable brands on social media. From working with brands like PrettyLittleThing and Iceland Foods to leading viral campaigns that have reached millions of viewers online, she’s built a deep understanding of what truly works on social.

Made Socials is built on everything she’s learned about social media — combining strategic thinking with creative execution to help brands show up authentically and confidently online. It’s rooted in real experience, a deep understanding of social platforms, and a genuine belief in the power of great content.

Whether you’re launching, levelling up, or getting serious about your brand, Made Socials exists to show you what social media can do when it’s done right.

CHECK OUT HER PORTFOLIO